INTENTIONALLY attempt to IDENTIFY Problems and treat them as opportunities.
DEVELOP an Understanding of Problems and DEFINE Your Goals.
EXPLORE Possible Strategies and EVALUATE How They Fit Your Goals
ANTICIPATE and then ACT
LOOK Back and LEARN
This resource is not OER, it is under copyright, however it is widely used and can be cited as a resource. Commentary and suggestions for how it could be adapted to your work is appropriate.
|AIDA Model Stages||Typical Campaign Objectives|
|Awareness:||Develop brand awareness and recognition|
|Interest:||Differentiate a product, stressing benefits and features not available from competitors|
|Desire:||Build brand equity by increasing customer perceptions of quality, desirability, and other brand attributes|
|Action:||Reduce purchase risk to make prospective customers feel more comfortable buying a new or unfamiliar product or brand|
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