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MARKETING, SALES & SERVICE: Research Tips

Business Research Tips

Libraries organize information, and pay the subscription fees.

Articles, Books, Interviews, Videos, Websites, all have a bias.

Information should come from experts, not anonymous authors. Information should be easily verifiable. Wikipedia fails on both accounts.

Define, Find, Choose & Use

Start with the "Define, Find, Choose and Use" research strategy:

DEFINE your topic in a sentence.
Consider synonyms for key terms.

FIND a variety of articles, books, and videos from different sources.
Look for authors from different institutions.

CHOOSE the most trustworthy and current information.  
Evaluate their bias (What do they have to gain? Follow the money)

USE sources ethically:
Cite quotes and paraphrases accurately.

  • If you have any questions, Contact Val Magno
  • magno@fvtc.edu

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