MARKETING, SALES & SERVICE: Research Tips

• Decisions should be based on reliable information.
• Where do you look for information? Library Resources by Topic

Libraries organize information, and pay the subscription fees.

• Finding the Bias. Who is paying to get the information published, and why?

Articles, Books, Interviews, Videos, Websites, all have a bias.

• How do you know if the information is worthwhile? Evaluating Sources

Information should come from experts, not anonymous authors. Information should be easily verifiable. Wikipedia fails on both accounts.

Start with the "Define, Find, Choose and Use" research strategy:

DEFINE your topic in a sentence.
Consider synonyms for key terms.

FIND a variety of articles, books, and videos from different sources.
Look for authors from different institutions.

CHOOSE the most trustworthy and current information.  
Evaluate their bias (What do they have to gain? Follow the money)

USE sources ethically:
Cite quotes and paraphrases accurately.

• If you have any questions, Contact Val Magno
• magno@fvtc.edu