"No such thing as a free lunch." ... Free lunch usually comes with an obligation or sales pitch. Example: Buy one get one free.
"If it sounds too good to be true...it probably is" ... too good to be true, therefore it is not truly a good deal. What's the catch (trap or obligation)?
"Sleep on it!" ... If high pressure sales techniques are being used, they are trying to get you to make an impulse purchase based on emotions. If you sleep on it, your emotions fade and you can think more logically. Example: Buy now and get 30% off your purchase, for a limited time only.
Free resources are like a sample at a grocery store; They are bait to try and hook you into buying or doing something.
Advertising can be dishonest without being illegal. Learn more about "false advertising" or “bait and switch.”
"Wisconsin law gives you the right, through private legal action, to recover financial losses, as well as costs and attorney fees, for violations of the deceptive advertising law.
Even with the law behind you, the ultimate responsibility to fight dishonest advertising is yours. Do not be swayed by eye-catching statements such as “fantastic savings,” “prices slashed,” or “lowest prices in town.”
There are many gray areas where advertising may exaggerate a product’s quality without actually violating the law. In these cases, the only protection is to be a careful consumer."
1) Check out business through references and BBB (Better Business Bureau) before signing a check.
2) Keep all original relevant documents.
3) Sincerely try to resolve dispute yourself. Record all contact dates and results.
BBBs accept complaints that meet the following criteria:
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