"No such thing as a free lunch."
"If it sounds too good to be true...it probably is."
"Sleep on it!"
Free resources are like a sample at a grocery store; They are bait to try and hook you into buying or doing something.
Advertising can be dishonest without being illegal. Learn more about "false advertising" or “bait and switch.”
"Wisconsin law gives you the right, through private legal action, to recover financial losses, as well as costs and attorney fees, for violations of the deceptive advertising law.
Even with the law behind you, the ultimate responsibility to fight dishonest advertising is yours. Do not be swayed by eye-catching statements such as “fantastic savings,” “prices slashed,” or “lowest prices in town.”
There are many gray areas where advertising may exaggerate a product’s quality without actually violating the law. In these cases, the only protection is to be a careful consumer."
BBBs accept complaints that meet the following criteria:
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