>>>> Ask yourself: What do they RISK by giving you misleading information?
Before investing time or money, consider what is at stake for you versus the information provider. For the content publisher, the risk of losing their audience, customers, or reputation may be significant. Some people make their money off of publishing misinformation, so they don't worry about reputation. For others, their reputation is a necessary business asset.
Most people are careful with their investments and prefer to do business with people and institutions that have a good reputation.
A good reputation might be associated with:
fair dealing (so they are not cheated or scammed),
logic (so that their investments are protected from unnecessary loss),
authoritative knowledge (so risk of losing their investment is diminished),
accuracy (so that their serious decisions are based on usable information),
and integrity (so they can trust their interaction with the person or institution will be honest and beneficial).